Lotusphere has started
The first day of Lotusphere 2010 is nearly over. In the previous years I attended some jumpstarts and some Busines Development Day sessions, but this year I decided to go all BDD. As it turned out this was no bad decision at all. I have learned a lot about what IBM is planning in the go-to-market area and what I learned seems very promising. We (the business partners) have been complaining for a very long time that IBM marketing and sales should talk more to business users to make them understand what the solutions are and which business value they are providing and this is what seems to be coming. Way to go, IBM!
The Lotus Knows campain has been received very well among the business partners and raised a lot of public awareness which is a really good thing. I am looking forward to seeing Lotus Knows ads in more countries, not just in the US. We hope to spread the word in our Lotusphere Comes To You events.
The mood here is certainly right and everyone is looking forward to the Opening General Session tomorrow, where we will hopefully see some great announcements.
